Tuesday, December 05, 2006

Instant Messaging (IM) for Corporate Communications

Instant messaging is often shunned by many organizations because of the obvious reasons that it may distract the staff or crew from their day to day operations. Often seen as a social tool or even toy, an assumption quite easily derived when seeing smiley faces and quirky sounds coming from the small software programs.

But there are many benefits to instant messaging that the corporate community does not take into consideration. Instant messages are well, “instant”. The communication is digital, and can be easily recorded or documented. The communication takes less commitment than a phone call, but slightly more personal, more casual and quicker than an email which actually can encourage more communication as a whole and definitely make those communications more regular. IM’s allow for quick questions, quick notes and perfect for status updates. Tie all that in with file sharing capabilities, video conferencing and calling, and the ability to see online/offline status, instant messaging is one of the most underutilized tools in corporate communications today.

At Pressure we will embrace these technologies, and harness their benefits to make us faster, more efficient, and be readily available to our clients. IM will make client as well as supplier communication more frequent and keep our status up to the minute.

Our current IM provider: MSN Messenger Live

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